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Facebook & Instagram Advertising [MASTERCLASS]

If Facebook and Instagram are eating through your social media advertising budget faster than you can say, ‘Where are all my new followers, leads and sales?’, then we have the answer.
In fact, we have all the answers.

Join us on Thursday 12 March at the Alex Hotel for our Facebook & Instagram Advertising masterclass and learn how to harness the advertising power of Facebook and Instagram.

Discover how to develop a sustainable ad strategy and effective campaigns that target, convert and maximise ROI. Every. Single. Time.


This Facebook & Instagram Advertising masterclass will examine:

  • Set your objectives and develop an effective strategy
  • Establish a realistic budget and workable schedule
  • Master demographic, behaviour and interest targeting
  • Create custom and lookalike audiences
  • Run your campaigns efficiently in Ads Manager
  • Learn how to use analytics and key metrics.
  • Pick up game-changing tips, tricks and shortcuts

You’ve boosted a few posts, without really boosting conversions. You’ve set up a campaign or two, without setting the world on fire. Where next? This course will explain all, whether you’re an SME looking to up your Facebook advertising ROI, or a marketing professional looking to up your Instagram game.

Even if you’re quite experienced with Facebook and Instagram marketing, this course discusses some new key statistics and some recent changes in the platform, so it will still be beneficial for those looking to update their knowledge.


Barista coffee on arrival. Yep, this is not your average function. We will give you insider knowledge and practical advice to grow your business through Facebook and Instagram advertising and a bit of morning tea and networking on a rooftop terrace in the heart of Perth.

Every attendee will also receive a resource packed 35+ page workbook.


Social media and digital marketing strategist Meg Coffey is a certified trainer, lecturer, media commentator, award-winning entrepreneur and regular on Australia’s business speaking circuit.

Texan by birth and Australian by choice, Meg is managing director of social and digital marketing agency Coffey & Tea, and founder of #SMPerth, the free digital-marketing knowledge-sharing network. She is also the creator of the paradigm-shifting State of Social digital and social marketing conference.

Meg brings a wealth of first-hand social and digital marketing experience and real-world case studies to her training programs, with content and conversation tailored to suit each class. That’s why every session is limited to no more than 15 people: to ensure you’re able to tap directly into Meg’s know-how and apply your learnings to your social and digital marketing activities straight away.




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    Event Showings

    12th March, 2020 9am-12pm

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    Ticketed event

  • Location Marker Icon


    50 James Street

    Perth WA 6000